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– Nelson Mandela

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5-1 Journal: Public Relations

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Q Read Case Study: How Fame Made Snickers’ “You’re Not You When You’re Hungry” Campaign a Success. In your journal assignment, address the following: ? Discuss the role of public relations in this integrated marketing campaign. In this scenario, did public relations and marketing work collaboratively to relay a cohesive message? How so? ? What strategies or tactics were used to do this successfully? ? Discuss the relationship between public relations and marketing. ? What key performance indicators (KPIs) do you think you would be looking for in this scenario?? Is there anything you would change in order to create an even stronger, more cohesive message? Explain

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Guidelines for Submission: Your assignment should be two to three paragraphs in length. Any sources should be cited in APA format. Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Role of public relations in the provided case study is to develop the communication objectives, which are perfectly associated with the overall objectives of the organization. Even for this particular case study, the public relations help to build credibility and trust among the consumers. Yes, both public relations and marketing work collaboratively to relay a cohesive message ("Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success", 2016).