Guidelines for Submission: Your assignment should be two to three paragraphs in length. Any sources should be cited in APA format. Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.  Role of public relations in the provided case study is to develop the communication objectives, which are perfectly associated with the overall objectives of the organization. Even for this particular case study, the public relations help to build credibility and trust among the consumers. Yes, both public relations and marketing work collaboratively to relay a cohesive message ("Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success", 2016).